Clipper is the name of the transit card in the bay area. It can be used to easily travel around the bay area. The clipper card can be used on trains, buses, and ferries. I decided to refresh their brand identity, because it felt outdated and overcomplicated. In this project I attempt to make the logo more clean. energetic, and modern. I redesigned their logo, the clipper card, and created an ad. The new logo is meant to represent a "Clipper" (the companies name) which is a type of ship that sailed to San Francisco in the 19th century. Enjoy!