MilliporeSigma is a digital tech company, working to help ‘connect’ laboratories from within. This campaign helps promotes a series of new cloud-based project management and database software systems that help scientists work faster, more efficiently, remotely, and safer in the lab—ultimately allowing getting to results faster.
Through the creation of white papers, reports, native articles, promoted posts, ads, and more with C&EN BrandLab, the campaign highlights the benefits of the products by showcasing some of the everyday challenges scientists face and how those can be easily overcome by digitizing the lab. These series of products ultimately help scientists save time and improve their workflow, getting to results faster.
