Lex EvanĀ®'s profile

Antonio De Lucci Photographer Brand Design

Lex EvanĀ®
ā€¢
Antonio De Lucci
Brand Design
Photographer

brand identity branding Photography Brand Design brand strategy photographer social media Social Media Design Web Design Website

Brand

Antonio De Lucci is a photographer working in NYC and CA whoseĀ client list includes Google, Nestle, Absolut, HBO, and Mini Cooper.

Challenge

Antonio approached me to design a new brand identity for his work and studio. The design needed to be clean and simple to keep the focus on his stunning photos. The system needed to offer an identity that was flexible to accommodate his public name andĀ studio name.ā 

brand identity branding Photography Brand Design brand strategy photographer social media Social Media Design Web Design Website

Approach

I developed an identity around the framelines you see when you look through the viewfinder of a camera. I knew the importance of sharing work on social, so I focused on developing an iconic social icon that can be used as a watermark to help build his identity through sharing and reposting. I then expanded the design to a full size identity suite.

Involvement

Creative Director, Brand Strategy, Social Strategy, Brand Identity, Website Design.

brand identity branding Photography Brand Design brand strategy photographer social media Social Media Design Web Design Website
brand identity branding Photography Brand Design brand strategy photographer social media Social Media Design Web Design Website
brand identity branding Photography Brand Design brand strategy photographer social media Social Media Design Web Design Website
brand identity branding Photography Brand Design brand strategy photographer social media Social Media Design Web Design Website
brand identity branding Photography Brand Design brand strategy photographer social media Social Media Design Web Design Website
brand identity branding Photography Brand Design brand strategy photographer social media Social Media Design Web Design Website

Credits

CreativeĀ Director, Lex Evan
Photographer, Antonio De Lucci
Antonio De Lucci Photographer Brand Design
Published: