Road Agency Limpopo Re-Branding
Challenge
Road Agency Limpopo needs to create a new brand image. One that communicates effectively to it’s community, suppliers and professionals (engineers). The agency specialises in building roads and bridges but most importantly it connects people. The brand needs to look agile, prestige and clean. One should get a sense of working with a private company and not the impression of government.
Objective
To create a clean brand image through the use of logo design, photography, website design and keep a consistent theme across board (corporate Identity/brand manual)
Execution
We created a clean brand that communicates effectively to it’s communities (Traditional Leaders, Municipalities & professional bodies).
What We Did
Brand design (Logo & CI)
Brand Manual
Website & Intranet design
Results
This project results in a more refined logo which can be used on a wider scope of applications. The website is modern and responsive with a clear navigation for it’s users. The intranet meets the design guides for the brand.