Medi Valley Winery has always managed to surprise the audience with its memorable and recognizable wines. This is a responsibility that they have managed to make a tradition over the years. The project I present is another addition to their growing list of successful wines.

It is a selection of three wines for which I was commissioned to creating a memorable design for. The wines are positioned in the premium segment and are specially selected for the renowned chain of stores Casa Vino. My task was not easy at all. Over the years, I had made a lot of designs of Medi Valley wines and from one point on each one was a challenge to be different and at the same time competitive on the shelf. Fortunately, this design was born somehow easily and without tension. We decided to create a new interpretation of a classic draft label for wine, which would give enough specialized information about the product, dressed in an attractive and memorable vision. In Bulgaria, the shelves have recently been crowded with wines that use similar variants of draft labels. They all look alike and in no way provoke you to reach out to them. That’s why we decided to be quite different from the established tired cliches.