Safeguarding families across the Big Apple from asbestos, lead, and mold since 1989, remediation giant, New York Insulation, celebrated its 30th anniversary keeping an eye to the future with a flexible new logo and live-action photography to solidify its visual identity and raise brand awareness beyond the five boroughs.

Leveraging positive and negative space in a vibrant crimson square to center stage the New York City skyline, we redesigned NYI's old logo into a stylish new emblem that adapts seamlessly on and offline; bringing consistency to their image and helping increase top-of-mind brand awareness among general contractors.