The new logo is a redesign from its original look to represent a current and professional identity for Brandon Mitchell Films. The mark follows a traditional ambigram method of combining the letters “B” and “M”—allowing the icon to function independently from the full staged logo.
The icon's shape is structured to be both organic and fixed in its form to help maintain a tone that is suitable for wedding specific business and commercial clients.
The typography is set to Franklin Gothic Demi for its flexibility to be read in wide range of sizes from digital to print. To stay true to the original logo, the color “Mitchell Blue” was created to be a vibrant yet subtle that enriches the identity's appeal on digital platforms.
