Andrew McKee's profile

Sommify – Branding & Game Design

WHAT IS SOMMIFY?
Sommify
BRANDING & GAME DESIGN (CO-OWNER)

Creating an educational and fun tasting game for wine drinkers of all levels requires a lot of passion, knowledge, and some trial and error. Pair the brilliant idea with a successful Kickstarter campaign, and you've got Sommify™. When I was approached by Jessica and Conner, Sommify™ co-creators, to design the official, sellable product, the mechanics of the game had been worked through but needed finessing.

In order to film a promotional commercial and for the game to be sale ready by the 2020 holiday season, it was my task in the summer of 2020 to get the board completed, printed, and have a final product film-ready in a matter of two and a half weeks. I was handed the working prototype, completely revamped the look, and we made the filming deadline. The product went into production weeks later and, to date, Sommify™ has taken off with 3,000 units sold within the first year.

Items to be designed:
•  Boardgame (from scratch)
•  Packaging
•  Two Wine Keys
•  Instructions
•  Deck of Playing Cards
LOGO DESIGN & BRANDING
BOARD GAME TESTING
The three boards are a few of the examples the owners, Conner and Jessica put together to test game mechanics.
Weekly tests were held throughout the city of Atlanta. Many of our tests were held over Skype or Zoom.
FINAL BOARD GAME DESIGN

Created within a two and half-week deadline.
KICKSTARTER

Behind the scenes of our Kickstarter Campaign. We surpassed our goat in 13 Hours.
LEARN THE SOMMIFY TASTING METHOD™ IN TWO MINUTES
HOW TO PLAY SOMMIFY™
SOMMIFY™ COMMERCIAL
IN THE END

Within the first year of production, Sommify™ has been featured in the numerous online news and trend sites listed below. A huge THANK YOU goes out to all who helped test and tweak the game (see drink with us!) as well as those who pledged to the Kickstarter campaign. Your support has been truly overwhelming.

Within the first year of production, Sommify™ has been featured in the numerous online news and trend sites listed below. A huge THANK YOU goes out to all who helped test and tweak the game (see drink with us!) as well as those who pledged to the Kickstarter campaign. Your support has been truly overwhelming.
Sommify™ can be purchased at www.Sommify.com
Client 
Sommify™

Designer
Andrew McKee


_thank you
Sommify – Branding & Game Design
Published:

Owner

Sommify – Branding & Game Design

Creating an educational and fun tasting game for wine drinkers of all levels requires a lot of passion, knowledge, and some trial and error. Pair Read More

Published: