Leonard Koh's profile

Reviving Haw Par Villa

Reviving Haw Par Villa
- Logo
- Postcards (Sun Wu Kong)

Postcards are proposed to be sold on the park grounds to allow visitors to purchase them as keepsakes or as gift to be sent to family or friends to spread about one's experience and to let them know of Haw Par Villa.
- Postcard (10 Courts of Hell)
- Postcard (Laughing Buddha)
- Direct Mailer

As part to promote about Haw Par Villa a direct mailer would be sent out to connect to youths, enticing them with the many stories that are to be told there. This direct mailer would too reconnect with older audiences as Haw Par Villa is part of many's memory, prompting them to re-visit the place.

- Calendar

A proposed souvenir item that would be sold within the park, the calendar design would be changed yearly so as to people to visit the park again. This Calendar tells about both dates, one that is used daily internationally while the other tells about the lunar phase, which holds a significant value in Chinese culture.
- Park Map

A map that would be given to visitors to help navigate around the park, highlighting the main attractions. This map would too serve as a souvenir for one's visit, reminding one to visit again in the future.
Reviving Haw Par Villa
Published:

Reviving Haw Par Villa

Rebranding and promotional project for Haw Par Villa

Published:

Creative Fields