SITUATION
Turkey is on the brink of a water crisis. In the last 50 years, 36 lakes have dried up in Turkey. Finish has been campaigning for water preservation since 2019. After the campaign, 6 million households stopped pre-rinsing. But there are still unbelievers too.
IDEA
In Turkey, “hometown” means more than the city of birth, it is part of our identity. In the campaign's third year, to convince more people we wanted them to focus on one thing: diminishing water sources close to their hometowns.
EXECUTION
The campaign is kicked off with the world's first newsblock. Turkey's top anchor women and men, talked about where they are from in prime-time news. Then named one lake or river they knew as children, that no longer exists. In the commercial break, our top celebrity Kıvanç Tatlıtuğ took a trip to the lake in his childhood memories. Only to discover, it no longer exists
CASE
TVC
AWARDS
CRYSTAL APPLE
Media / Goods and Services / FMCG: Crystal
Media / Perfection on Media Planning: Crystal
TV & Cinema / Home Clean: SilverIntegrated Campaigns / FMCG: Silver
FELISMedia: Grand Prix
Media / Home Care:
Media / Perfection on Media Planning: Achievement
Integrated / Home Care: Achievement
Film / Home Care: Achievement
Transforming Marketing Effectiveness / Inspiring Projects: Achievement
CCO: Ergin Binyıldız
ECD: Volkan Dalkılıç
CGH: Ömer Ceran, Serhan Koçak
CW: Anıl Çınar, Ozan Yücekuş
AD: Emrah Yıldırım, Sezgin Bulut, Oğuz Can Arslan, Ebru Kasal
CGH: Ömer Ceran, Serhan Koçak
CW: Anıl Çınar, Ozan Yücekuş
AD: Emrah Yıldırım, Sezgin Bulut, Oğuz Can Arslan, Ebru Kasal
