Project Brief:
/// THE CHALLENGE
Using your research, identify a significant item within your morning routine. Package the product that can help you convey your selected brand, focus on its use and significance.
/// YOUR TASK
Recreate a series of 3 packaging design for your selected item to further enhance its use.
From a graphic designer’s point of view, packaging design is how the brand's design is reflected on the product boxes. When designing, consider how the surface graphics help to amplify the product’s usage to delight the user. The design concept needs to attract the attention of a customer, but also provide information about the product. Simply put, make your customers feel like they’re understanding your brand’s personality, values and culture by providing them clues on the packaging.
/// THE ASSIGNMENT OBJECTIVES
- Exercise in-depth research to uncover concept
- Direct a concept towards a specific user
- Harness the potential of packaging using visual communication skills
- Application of digital mockup
/// THE CHALLENGE
Using your research, identify a significant item within your morning routine. Package the product that can help you convey your selected brand, focus on its use and significance.
/// YOUR TASK
Recreate a series of 3 packaging design for your selected item to further enhance its use.
From a graphic designer’s point of view, packaging design is how the brand's design is reflected on the product boxes. When designing, consider how the surface graphics help to amplify the product’s usage to delight the user. The design concept needs to attract the attention of a customer, but also provide information about the product. Simply put, make your customers feel like they’re understanding your brand’s personality, values and culture by providing them clues on the packaging.
/// THE ASSIGNMENT OBJECTIVES
- Exercise in-depth research to uncover concept
- Direct a concept towards a specific user
- Harness the potential of packaging using visual communication skills
- Application of digital mockup
About:
The product that I am redesigning is the “By Vilain” series products. These products contains hair clay/wax and is currently held in a simple cylindrical container as the current packaging. There are a couple of problems regarding the current packaging, which is firstly, being hard to store. The fact is that people usually tend to carry less on them nowadays. Hence, the current packaging which is bulky and difficult to carry around may deter people from bringing the product outside as they might have to put it in their bag in order to store the product. Especially for my target audience, which are classy gentlemen that spend a lot of time out of their homes and need to adjust their hair constantly, they tend to go out without bringing a backpack and the product is not convenient and able to fit in their pockets unlike lipstick, per se for women. In addition, when applying the product, the user’s hands may get sticky and the clay product might be stuck onto the surface of the packaging, which may cause it to be dirty. Hence, I have decided to redesign this product’s packaging in order to tackle these issues and make the product more user friendly.
The product that I am redesigning is the “By Vilain” series products. These products contains hair clay/wax and is currently held in a simple cylindrical container as the current packaging. There are a couple of problems regarding the current packaging, which is firstly, being hard to store. The fact is that people usually tend to carry less on them nowadays. Hence, the current packaging which is bulky and difficult to carry around may deter people from bringing the product outside as they might have to put it in their bag in order to store the product. Especially for my target audience, which are classy gentlemen that spend a lot of time out of their homes and need to adjust their hair constantly, they tend to go out without bringing a backpack and the product is not convenient and able to fit in their pockets unlike lipstick, per se for women. In addition, when applying the product, the user’s hands may get sticky and the clay product might be stuck onto the surface of the packaging, which may cause it to be dirty. Hence, I have decided to redesign this product’s packaging in order to tackle these issues and make the product more user friendly.
Flat Plain - (Printable versions)
Packaging Mock-up
Product Mock-up
Product's Interior Design
Photos of Packaging Design - (Different Angles)
