Fram Eiendom identity
Fram is a family owned norwegian real estate firm. Fram, meaning forward, is named after the ship of norwegian explorer Fridtjof Nansen and was used in expedtions to the north and south pole.
Today Fram Eiendom is a leading real estate developer with sustainability as one of their core values. Blake has redesigned the brand identity with respect for the values and history of the company.
The logo symbolizes the sail on the Fram ship, with an arrow pointing forward.
Old and redesigned logo. Side by side comparison.
