HOGAN
Urban Oasis
In June 2020, when the client briefed us, we were in the middle of the first Covid pandemic.
The fashion industry couldn’t rely anymore on physical collection presentation for buyers worldwide, hence our client request to produce an engaging video asset with a high visual impact,
strong enough to attract their B2B target, being able to transfer efficiently brand’s values
and collection highlights.
The fashion industry couldn’t rely anymore on physical collection presentation for buyers worldwide, hence our client request to produce an engaging video asset with a high visual impact,
strong enough to attract their B2B target, being able to transfer efficiently brand’s values
and collection highlights.
We decided to bet on a bold soundtrack, adding sounds of the nature. Onto it, we built a narration obtained by collecting and mixing together a set of different video assets, adding motion and typo to translate the Urban Oasis Collection concept. The result was a long edit and several short pills, to be used aside on B2B channels and socials too.
Client: HOGAN
Project: Urban Oasis — SS21 Collection
Project: Urban Oasis — SS21 Collection
Produced & Directed by: Happycentro
Art Direction: Federico Galvani
Motion Design & Color Grading: Nicholas Bertini
Photography: Federico Padovani
Music & Sound Design: Federico Galvani
Art Direction: Federico Galvani
Motion Design & Color Grading: Nicholas Bertini
Photography: Federico Padovani
Music & Sound Design: Federico Galvani
