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Homama is a small joint that sells Popia—a classic Medanese snack consists of fried veggies & eggs wrapped in a rice sheet. They are a sort of second-generation brand from Popia Amei that aims at younger consumers. We design the visual identity using vibrant colors inspired by common Medanese store ambiance, with fun illustration, and topped it with multilingual copywriting that incorporate the legendary "Hokkian" language to adds some Medanese tradition to the overall brand.
Since homama want the "family" aspect to be visible for the audience. We create a lively illustration of the family member's silly & fun interaction across the applications.
Happens at Yord 2020
Creative Director Andre Edfan | Graphic Designer Brian Wiranata | Illustrator Wanda
