Deep RiverRock "Not So Life Changing" Campaign
BRIEF - To help launch Deep RiverRock's new fruity flavoured water for the summer in the Irish market through a digital campaign involving paid promotion with Influencers and native media
SERVICES OFFERED - Social Media plan,
Influencer and Media Buy coordination,
Design and Production of Bespoke Boxes for PR Drop
KPIs - Instagram followers up by 450 through the campaign life of 3 weeks
13k views to native media articles
Brand recall increased as influencers being referred to as the "Deep RiverRock guy!"
Check out the campaign here