Through the Mist I See the Fairyland / Hazy IPA
Art Direction / Design
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A misty attribute to the traditional painting art of Taiwanese glove puppetry infused with the holy mountains across Taiwan and New Zealand
Through the Mist I See the Fairyland / 撥雲霧見蓬萊仙島 Hazy IPA
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A sacrifice of clarity on the altar of flavor opens up a new path. Taiheke and Mosaic hops roam free in abundance, spreading pillowy-soft clouds of tropical flavor. Home is where the hazy is.
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UGLY HALF BEER, 2021 | Taipei
Art Direction + Design / Tsan Yu Yin
Illustration / Ming-Shan Chen 明山師
Production + Marketing / Yi-Ning Chang, Boggy Chan
Assistant Designer / Aiyin Shen, Joyce Chang
Set Photography / Tzuyin Chiu