About this campaign
This campaign took place at the first phase of COVID-19 (March-July 2020), Rdna Started to sell dairy and other products for the first time to cover a huge market demand, so they asked for a new label designs and social media visuals, Also a logo for a sub-brand called Rdna Organic.
What I did
I built the direction around the ancient pharaonic and a minimal/bold layouts for both the label design and digital ads.The usage of pharaonic illustrations is due to how Rdna and it's holding company 'Kmt House' are evolved around pharaonic brand names.
About Rdna
Rdna is a speciality grocery store & a community food initiative that links local producers of clean, organic and affordable products with consumers.
Thank you
