Established in 2013 by a young Malaysian operating as a one-man operation.
Russell Taylors is one of the fastest-growing e-commerce home appliance resellers, and in 2021 they requested a rebranding in order to create a more consistent and recognisable corporate image.

We chose a modern typeface to replace the previous one and designed a brand mark that conveys the notion of supplying consumers with dependable, yet inexpensive, long-lasting items.The brand's hues, such as reddish-orange, grey, black, and white, convey its unique brand concept and its willingness to provide trustworthy, user-friendly products that enrich people's lives.

We believe that by establishing the new brand identity, Russell Taylors will continue to see organic growth throughout its brand journey, bringing well-designed products to every family.