Client: Honey Bunches of Oats
Project: In-store + Social campaign
Agency: Publicis Toronto
Team: Selvan Ross, Loki
Project: In-store + Social campaign
Agency: Publicis Toronto
Team: Selvan Ross, Loki
The Problem
Honey Bunches of Oats wanted to promote its brand campaign idea of "Come together for Delicious" (bringing honey, oats, flakes and granola in one delicious breakfast) at supermarkets across Canada.
Honey Bunches of Oats wanted to promote its brand campaign idea of "Come together for Delicious" (bringing honey, oats, flakes and granola in one delicious breakfast) at supermarkets across Canada.
The Solution
We created a guerilla retail campaign that used aisles in supermarkets to exaggerate the idea that Oats, honey, granola and flakes can come together to create a delicious breakfast.
We created a guerilla retail campaign that used aisles in supermarkets to exaggerate the idea that Oats, honey, granola and flakes can come together to create a delicious breakfast.
We supported the retail campaign with targeted social media posts.
