The Rise of the Underdogs
2011: Is the story of the underdogs: not just of Japan WWC but women's’ football
2011 proved that women's football has truly arrived in every corner of the globe.Raising their game, break-out stars Japan defied the odds beating powerhouse USA in the finals to be crowned World Champions for the first time in their history. At a time of national turmoil, Japan’s win brought light and hope to the country; propelling the team onto greatness. Fifa WWC 2011 demonstrated how far the women’s game has come, marking a historic moment in football. And paving the way for heroes to come.
Concept:
Our hero film is a pulsating four min epic retelling of determination and winning, interlacing classic footage with new illustration and dynamic animation overlays for an integrated concept that flows from Hero to Hub and across digital platforms.
Task:
I was responsible of creating all the typography in the teaser from the opening logo, Goall lettering till subtitles
Client:
FIFA
Team:
Tash Rosehill - Associate Creative Director
Nora Henriksson - Managing Director SE
Dulce Mattos - Lead Strategist
Grace Wattimury - Lead Illustrator
Kevin Rooi - Typographist
Ivan Sebastian - Executive Producer
Charlotte Igharo - Junior Producer
Tash Rosehill - Associate Creative Director
Nora Henriksson - Managing Director SE
Dulce Mattos - Lead Strategist
Grace Wattimury - Lead Illustrator
Kevin Rooi - Typographist
Ivan Sebastian - Executive Producer
Charlotte Igharo - Junior Producer
Mercedes Oliverio - Project Manager
Juan Facundo Saavedra & Sunil Sital - Animators
Rens Lelieveld & Andrew Brukman - Film Editors
