Around April 2021 Fiat and Google joined hands for this new trim of the 500 Family.
The Fiat 500 family “Hey Google” has been the most important launch in the second quarter of 2021. Along with the team I have been working on, I was asked to handle a bunch of tasks. During the “FIAT project”, my areas of expertise has been the display advertising display campaign and the UI design of the new pages for the main website.
Therefore, also for this particular project I worked on the digital advertising campaign (banner, EDM, Landing pages, Facebook carousel, Facebook Canvas and so on...) and the new landing pages for the Fiat HQ website.
I have gathered the most interesting part of my work for this presentation:
I have gathered the most interesting part of my work for this presentation:
The so called “experiential” landing page has been a new and interesting experiment for me. By activating the device's microphone, we allowed the users to get a glimpse of the experience he'd have with this car by enabling them to talk and launch commands as if they were speaking to the Fiat vocal assistant paired with “Hey Google”, getting on their screen the answer they would have received from their phone or from their Android devices.
A teaser page with the main features of the available 500 models
As for every model of their range, Fiat has a very detailed landing page also for this 500, 500L and 500X
