about IRGA ENTERTAINMENT
IRGA ENTERTAINMENT is a multidisciplinary culture driven management and entertainment company, founded by Iván Gemin. The company works through multiple mediums to produce, collect and uplift stories, while providing support to businesses and artists through marketing and branding, management and business strategy.
mission
Moving the culture by providing a series of art and actions that help shape a society and its worldview.
challenge
Creating a visual brand that is strong but reserved, since it will be adopted to various media and finding a tone-of-voice which suits the company's beliefs and values.
Values: diversity, dedication and co-creation
Adjectives: distinctive, strong but simple
solution
Because of the strong but reserved image of the company, the logo is simple but distinctive, with a bold, deep black and clear typography. The secondary logo gives a better understanding of the way IRGA ENTERTAINMENT works and its values. The visuals used on internal documents and on social media vary from B/W to colorful and grain textures.
tone-of-voice
We use an empowering tone-of-voice. The writing on social media, internal and external communication is brief, clear and compelling. This tone-of-voice endorses the mission of the company and its values.
Iván Gemin, creative and owner at studio.sgnfcnt
Creative Direction, Strategy, Design, Tone-of-voice and Website
