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Personal projet (Summer holidays)
Explore & design a new silo for NewBalance FOOTBALL
FURON & TEKELA silo are strong with key products & players . In order to align with competing brands I decided to merge AUDAZO silo & 442 to create a new silo . AUDAZO 442 is designed for players searching TOUCH, SENSATION & COMFORT .
To keep a link with history, AUDAZO 442 integrate Kangaroo leather fusion with knit for modernity & comfort. It offers an asymmetrical silhouette for maximum comfort and safety.
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.............................................. Silo analysis ..............................................
.............................................. Bring a strong silo ..............................................
.............................................. Design intention ..............................................
.............................................. Sketch ..............................................
