MCK - Miejskie Centrum Kultury w Tomaszowie Mazowieckim
City Culture Center in the town of Tomaszów Mazowiecki
In the small Polish city of Tomaszów Mazowiecki there is an institution that want to do it different than others.
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ILLCAT.studio partnered with MCK to work on the new visual identity for the brand. We were tasked to build from scratch and to be bold. That is the perfect mix.
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We created a completely new, colorful and simplified visual language based on the grid design completed with cultural copywriting. The most tricky part was to maintain balance between formal core of the institution and the real joyful character of the work that is done.
We have developed a more formal style for all official communication channels (e.g. with City Council) and a very fresh visual language for the citizens.
From now on MCK will have it's own cultural language.
example:
THIS →→ BUSINESS CARD SINCERELY INVITES TO CONNECT
THIS →→ INVITATION SINCERELY ENCOURAGES TO PARTICIPATE IN AN EVENT
MCK got three city branches and two sub-brands. We have decided that all the departments will have the same visual communication. It will help connect the people to the main brand and will be easier to manage.
Thank you for watching!
