Pears Singapore 2021 Out-Of-Home Activation
Art Direction, Graphic Design, Marketing
Year of Project February 2021
Pears would like to launch a series of bus and train advertisements for Pears in the month of February and its overall message would be, "Pears contains essential oils and natural ingredients that help you pamper yourself in the comfort of your home"
Requirements set by the client is that, they ideally would want the finished visual to feature the liquid amber soap and bundles of herbs and/or natural ingredients that are in the soap. The overall visual should also be eye-catching and has a wow-factor.
Finalized visual would also be adapted to 5 different types of bus models in Singapore.
