Noticias de la Comarca & Sesocio: Fireproof Newspaper
95% of forest fires are intentionally produced by men and most of them are initiated with newspapers.
This is the reason why we made a special edition of the newspaper that cannot be used to light fires. This action is focused on raising awareness around local area population on the danger of setting fire and to generate donations to the Foundation of Firefighters of Argentina, which has increased by 500% with this action.
On the other hand, I also post here some colorful tweets, from people acknowledging this initiative.
This is the reason why we made a special edition of the newspaper that cannot be used to light fires. This action is focused on raising awareness around local area population on the danger of setting fire and to generate donations to the Foundation of Firefighters of Argentina, which has increased by 500% with this action.
On the other hand, I also post here some colorful tweets, from people acknowledging this initiative.
Media Type Ambient
Length128 seconds
Soundtrack: TWINS MUSIC
Chief Creative Officer: Tony Waissmann
Creative Director: María Lujan Donaire
Creative Director: Hernan Damilano
Copywriter: Nicolás Trapanese Solanet
Art Director: Santiago Estévez
Chief Agency Producer: Maite Orlievsky
Chief Operating Officer (COO): Pilar Lopardo
Client: Malena Martin / Natasha Anello
