For the first time Claro is implementing biometric verification whenever you get a new product or service. For most people it would be an inconvenience, because it’s an extra step in the process. Therefore, to announce it we had to relay in the safety benefits of this new step: it will ensure that no one but you can get anything under your name.
Our main inspiration was:
People called the same are vastly different.
People called the same are vastly different.
And that's how our idea was born:
Your name is not unique, your face and fingerprints are.
Your name is not unique, your face and fingerprints are.
TV:
Key Visuals:
Radio:
Brand: Claro
Agency: Publicis Dominicana
Creative Team:
Alvaro Noboa
Laura De Jesús Asjana, Joan Bueno
Design team:
Rosa Engracia Peña
Nelson Baldera
Account Executives:
Victoria Sánchez
Producer:
Gabriela Velásquez
Production company: Panamericana
Director: Tabaré Blanchard
Sound design: Peter Nova
Thank you!
