Client: Koktebel Jazz Fest

We in Leo Burnett Ukraine had to develop visual concept for Jazz Musical Festival. Which usually takes place in Koktebel, Cremia. But after Cremia closed the borders to Ukraine, organization decided to make Festival nearby Cremian road - on Arabatskaya Arrow.

Arabatskaya Streak is a marvelous underrated tourist destination. Which includes pink sea lake, narrow sand road and sea itself.

Ut was important to show that the festival was on the sea and to show that festival is Ukrainian.

Creative director: Anatoliy Davidov

Art director: Polina Martini

Copywriter: Vladislav Minchev

Accaunt manager: Stanislav Cherhavsky

Agency director: Svitlana Zagidko

So the 1st draft/concept

2nd concept

Aditional 2nd concept in vector

3rd concept in 3D

4th concept with air case mattress

5th concept

6th concept

And the final 7th concept

And this is the Final Art.