キンカン
so, I decided to fix another one old project.
the main task was to create a brand (logo only)
and a packaging concept.
the presented series of packages was developed for the kumquat trademark.
the brand focuses on healthy, organic snacks.
accordingly, the kumquat fruit was chosen for the logo, which looks new in this category of goods, namely, nuts, dried fruits and pastila. stylization and local colors are present not only in the logo, but also in the packaging design.
it is color, as one of the means of implementing the concept, that differentiates one or another product at the level of personal associations: orange as a combination of a single color of nuts, and green, the color of foliage; yellow and red as components of orange color of the kumquat itself; blue and pastel pink — a combination of the natural color of fruit pastila. there are white spots in the design of each package for compositional form maintenance, which is in great contrast to the smooth transitions of the main design.
the simplicity of the illustrative series of the conceptual solution is due to the complex design.
all products are presented in a single hexagon shape.
thanks for watching!
ありがとう
