The Client
KWW is a law firm based in Łódź, Poland. They are a team of over ten experienced lawyers providing law advisory and services for over 20 years.
KWW is a law firm based in Łódź, Poland. They are a team of over ten experienced lawyers providing law advisory and services for over 20 years.
The Challenge
The client came to us with a task to rebrand their company to be more modern and fresh, while maintaining some of the characteristics of the brand that their clients already knew. As a company with huge experience in their field, they wanted to both their branding and website to show how professional they are.
The Process
We started with the logo design. Most of the proposed designs were based on a paragraph symbol, which was a part of the old KWW logo. We proposed to make it look more unique while still making that character legible as a paragraph. Some of the other concepts involved stylised KWW letters, but the client decided they wanted the paragraph to keep it in line with the old branding.
The Final Logo
Client chose a paragraph symbol constructed from two identical parts. We also designed a simplified version of the logo and a stamp version. the stamp version was introduced to induce a "stamp of quality" feeling to the branding and is often used as an element of the key visual elements.
Creating the Brand Elements
We created a corporate look but with a twist - bright blue elements, bold typography and key visual mashing ancient Greek and Rome with modern elements. The aim was to create a look that still looks fairly corporate, but is bold and modern - something that stands out in the field that is dominated mostly by safe and traditionalistic brandings.
Website design process
The most important part of the whole rebranding was the website - we wanted to make it clean, modern and fresh. As the final design was getting polished along with the branding, earlier concept versions had different colors and typography, byt they were pretty similar to the final version of the website.
Final version and Key Visual
The final version was designed and coded to be clean and responsive. We needed to make more versions of the key visual to fit in with the services part of the website - we decided on a modern elements above a greek column this time - in line with the rest of the key visual illustrations. We also took fresh photographs of the company staff to fit in with the website. You can see the result below.
The Conclusion
Creating a new branding and website for KWW was a great experience. We created a bold and fresh look for an established company from the scratch and managed to make it stand out from more traditional looks of the law firm industry.
We love being involved in the project from the beginning and creating stunning results for our clients. If you need a similar project done, we would love to hear from you!
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