This campaign concept was developed to bring attention to the Victory Garden Initiative in Milwaukee. The initiative help's participants learn about maintaining their own garden and gives them space to do so. The Victory Garden Initiative also provides classes for it’s participants including classes on how to can the items you grow.
The garden stakes would be placed in peoples gardens, flower boxes, and parks to show them all of the things they could be growing. The back of the stake provides information as to how they can go about doing this with The Victory Garden Initiantive.
The t-shirts and bags would be given out to new members and those who decide to buy plots or sign up for classes. They can use the
t-shirts to garden in and the bags to bring their fruits and vegetables home in.
The moss graffiti would be placed in various locations around milwaukee and it’s surrounding areas. It would be large scale on the sides of buildings and will direct the audience to the website and hopefully to purchasing a plot.
