ROAD TO TOKYO.
Teaser
We are going to have a 15” video on our social media channels as a way to launch the content and communicate the start of our initiative.
Ideograms.
We will assign an adjective to each one of our testimonial after the launch of the campaign. These adjectives will be seen as ideograms: powerful, synthetic and always able to win over the Italian audience.
Focus on the protagonists.
Each one of our athletes will have a focus on his/her story of how he/she is preparing for the Olympic Games. Even in this case the content will be characterized by the use of ideograms.
Contents.
