Yandex.Maps ╳ STENOGRAFFIA
We wanted to celebrate Ekaterinburg's diverse culture
and make Yandex.Maps a part of the local landscape
as well as the local cultural experience.
and make Yandex.Maps a part of the local landscape
as well as the local cultural experience.
We supported the main Russian street-art festival and made the gem, cherished by Yekaterinburg locals, a global event.
In collaboration with the art festival STENOGRAFFIA, we created a colossal street art piece — the Purple line (touristic route), which connected all significant street-art objects created during years of STENOGRAFFIA.
For artists and viewers who didn't manage to come
to STENOGRAFFIA due to pandemic, we recreated
all experiences in digital.
to STENOGRAFFIA due to pandemic, we recreated
all experiences in digital.
With curators from STENOGRAFFIA, we placed works
by friends and headliners of STENOGRAFFIA
on Yandex.Maps' Panoramas to be viewed only in digital.
Even writers from overseas could participate.
by friends and headliners of STENOGRAFFIA
on Yandex.Maps' Panoramas to be viewed only in digital.
Even writers from overseas could participate.
We conducted online tours with STENOGRAFFIA curators for viewers worldwide to see digital art shaping the streets in Yandex.Maps, setting the bar for future street artists.
Results:
Organic reach in SM: 500,000
Total campaign reach: 10,000,000 +
The coverage of Yekaterinburg residents: 1.2M users
The coverage of Yekaterinburg residents: 1.2M users
Top cities in terms of Instagram engagement:
Moscow (ER 11.3%),
Krasnodar (ER 6.9%),
St. Petersburg (ER 4.1%),
Yekaterinburg (ER 4%),
Khabarovsk (ER 3.4%)
Moscow (ER 11.3%),
Krasnodar (ER 6.9%),
St. Petersburg (ER 4.1%),
Yekaterinburg (ER 4%),
Khabarovsk (ER 3.4%)
113 publications in the media.
Coverage of publications in social networks: 1,000,000
Coverage of publications in social networks: 1,000,000
Mentions on local TV in prime time.
Top of Yandex news in Yekaterinburg.
Top of Yandex news in Yekaterinburg.
