On July 26th, 2010, the owner of Swan Spa asked me design a unique brand identity for her upcoming spa which would be located in the heart of Vancouver downtown. She envisioned her spa to be prestigious, clean and professional. Competing with hundreds of long-established, widely pronounced spas around the neighbourhood, it is crucial for Swan Spa to have a solid and strong brand identity to establish trust and rapport with ties potentiating with

First concept of the Swan Logo. Close but not yet.
Explored ideas that were more abstract yet representative.

© 2010 - 2011 Marco Chan. All rights reserved. Design and Art Direction by Marco Chan
Swan Spa Branding
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Swan Spa Branding

On July 26th, 2010, the owner of Swan Spa asked me design a unique brand identity for her upcoming spa which would be located in the heart of Van Read More

Published: