Molotov is a company that produces energy drinks. The target group consists mainly of people who like to party nonstop like a russian. The product indicates a luxurious way of living.
Currently there are three different flavours: FEARLESS // ETERNAL // SENSATIONAL
On the label we find the main ingredients and other information.
The main claim is: "dare to risk" this is a direct invitation for the target audience to interact with the brand and their product.
The Ads suggest a luxurious lifestyle
