Diego Machado's profile

Dove Real Beauty Behind the Sketches

 
Only 4% of women believe they’re beautiful. We inspired the other 96% to think the same.
The biggest barrier to women feeling beautiful is their own self-perception.  To prove that they are more beautiful than they think,
we called in an FBI-trained sketch artist.  He interviewed women separated by a curtain and used their self-descriptions as the basis of his drawings. Then he drew portraits from those same women, based on descriptions by strangers who had met the women earlier, during a coffee break. To close, we held an exhibition showcasing the portraits. Women admitted that the portraits from the strangers proved to be more beautiful, happier and accurate. The experiment generated 10 short documentaries.
 
Dove Real Beauty Behind the Sketches
Published:

Dove Real Beauty Behind the Sketches

Only 4% of women believe they’re beautiful. We inspired the other 96% to think the same. The biggest barrier to women feeling beautiful is their Read More

Published:

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