Pfizer Rebrand
Brief
Rebrand one of the largest pharmaceutical corporations in the world by repositioning it as science forward, a biopharmaceutical company.
Solution
Logo and brand identity system representing the Pfizer's evolution by transforming brand’s 70 years old legacy logo—the pill—into a unique helix form that evokes connectivity and continuity with an emphasis on transformation and science.
Credits
Brief
Rebrand one of the largest pharmaceutical corporations in the world by repositioning it as science forward, a biopharmaceutical company.
Solution
Logo and brand identity system representing the Pfizer's evolution by transforming brand’s 70 years old legacy logo—the pill—into a unique helix form that evokes connectivity and continuity with an emphasis on transformation and science.
Credits
Agency: Team Design
Creative Direction: John Clark, Amy Globus
Design Lead: Sabri Akın
Art Direction and Design: Sabri Akın, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe,
Jiayue Li, Ioan Butiu, Aleksander Hamid, Shannon Jager, Edan Esinly
Design Lead: Sabri Akın
Art Direction and Design: Sabri Akın, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe,
Jiayue Li, Ioan Butiu, Aleksander Hamid, Shannon Jager, Edan Esinly
Pfizer Letterform Refinement: Jeremy Mickel
Producer: Samantha Kassay
3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons
Sound Design: Jay Pellizzi
Writing: Stewart Stone, Hunter Braithwaite
Producer: Samantha Kassay
3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons
Sound Design: Jay Pellizzi
Writing: Stewart Stone, Hunter Braithwaite
