Canadian crypto exchange, Newton was launching new alt coins in a series of batches. The team was agile and the goal was to push out new coins rapidly. The marketing team took this opportunity to build a design system that promotional materials that can be re-use for a series of coin launch campaigns. The launch was successful. Generating new users acquisitions and trading volume increased dramatically. Newton has become the exchange with the largest coin listing in Canada and their listing continues to grow.

Ideation for messaging & art direction

Exploring ellipse vs type in 16x9 layout

Motion sketch

Custom Teaser for Polkadot

Standard Teaser Light & Dark mode

Youtube Announcement for 4 ERC-Token listing.

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