Challenge
This is the last assignment for a copywriting based class.
AIA HK is real life company that develop innovative insurance products that meet customers' need. The challenge is to create an intergrated creative campaign for AIA's which act as a "stage 2" for the current "Real Life Never Stops" activities.
Solution
Real life is full of both ups and downs. And more are bad times. Therefore it is important to develop a positive attitude by recognising yourself for everything that you are - both perfect and imperfect. You don't have to be perfect to begin celebrating yourself. Let's embrace imperfection and celebrate your real life moment.
Note:
Copy and Headline are required for this assignment.
Touch Points
Copy: Though there is no red and green in my life, I'm not afraid of facing the true me because sometimes, to accomplish the perfect perfections, a little imperfection helps.
Share your real life moments on Instagram and hashtag #Celebrateit to win a surprise.
Copy: This is not my life, but it is a very important part of it. Sometimes you would only get life into a right direction when you are in the wrong one.
Share your real life moments on Instagram and hashtag #Celebrateit to win a surprise.
Copy: Sometimes in life you don't always be the champion, but that doesn't mean you're not a winner. Because a real winner means you have applied the best of yourselves.
Share your real life moments on Instagram and hashtag #Celebrateit to win a surprise.
Ads in environment
Bus wrap
TVC Storyboard 1
TVC Storyboard2
Celebration countdown timer at AIA building.
PR EVENT - Tram "Ding-Ding" Party
To pick up the exhausted you after work and appreciate the beautiful HK night view with us.
TVC (Slideshow) with music and voice over.
Note: I do not own the copyright of the background music and some photos.
