Siren Society
branding
Siren Society is a project for a fun, hypothetical secret society that collectively hopes to save ocean life. The Siren was chosen as the icon because of the mythical interpretation of mermaids/sirens in antiquity and their ability to lure people into a situation. In this case, to convince others of the importance of ocean conservancy. I wanted the brand to convey an elegance and cleanliness that attracted others to the cause.
