A self-initiated project in which I aimed to create a branded platform that encouraged people to use bicycles to experience their cities. The app is designed to help easily navigate a city by using a bike instead of a car.
Studies have shown that bicycle commuting helps develop closer personal connections between people with shops, parks, cafes and various other environments, which could help foster more lively, multicultural and people-friendly streets.
Route maps could be introduced to further enhance the experience.
