This was a pitch for HBD (Here Been Dragons), one of the bigest promoter of tourism in Sao Tome & Principe with projects like Bom Bom Island Resort i.e.
Inspiration:
The island itself. Raw & beautiful
Naming. The word "Meshenti" refers to Tribalism, to its people.
Promise:
Meshenti = I Feel
Back to basics (who discovers)
Faithful to its origins (who belongs)
Concept:
The Style.
In order to achieve all the authenticity and correctly identify the "naming " the construction process began in drawing on paper .
With the purpose of building simple, almost primitive forms , i gather several symbols that identify the location of excellence and understand it as meaning to be genuine and return to the origins , where everything is kept in its purest state .
Land + Sea + Spirit
Fusion.
Because this brand must belong to everyone , its major version features a fusion of different levels of transparency between all elements - all represent a whole .
Elements .
The simplicity of the forms , the asymmetric typography, the diversity of colors contributed to mskr s more human brand . This was the starting point - to create an honest and human brand , convinced of its values and mission .
CONCEPT, LOOK & FEEL
Creative Direction & Design: Hugo Serôdio
Brand Concept: Hugo Serôdio
Brand Concept: Hugo Serôdio
All rights belong to Hugo Serôdio and AP Studio.
THANK YOU FOR YOUR VISIT!
