Scoop is a media production and influencer management agency based in Cairo, Egypt.
The challenge is making a logo for the brand name that reflects it, without being cliche (Lens Icon for example).
The solution is making a word-mark out of the brand name that reflects it in a catchy and bold approach using the fame light and creating depth to each letter, while creating triangular/rectangular (a fame light like shape) element that can be used in the brand applications.
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