Jantra Kakikaki — Rebranding

​​​​​​​Jantra Kakikaki is an understeel specialist from Indonesia. With the amount of experience in the automotive industry, Jantra Kakikaki has decide to rebrand.

 

After more than 20 years in the Indonesian auto industry, Jantra Kakikaki ventured to change the company's image to become more trustworthy, mature, and renewable.

The goal is to make the logo look mature and simple as the Jantra market evolves. Taking the detail out of the old logo, Jantra Kakikaki now seems more confident and ready to compete in the new era of the automotive industry.



The video of the launch of the new logo marks the beginning of the change brought by Jantra Kakikaki: "The Transformation."
Music by Misael Farhan; Voice over by Dheamanda Putri.


Jantra Sans is specially designed for Jantra Kakikaki by prioritizing the features of a bold and bold typeface that makes this typeface suitable for headlines. Meanwhile, Numans has slim features so it will fit once paired with Jantra Sans as a counterweight.​​​​
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Creative Director: Den Makaryan, Wisnu Witantra
Art Director: Enricco Delfian

Logo design by Aditya Dwi
Type design by Fitra Dwivani
Icon design by Kawalan Icon
Graphic design by Nino Prasetya
Motion design by Enricco Delfian, Den Makaryan


Jantra Kakikaki — Rebranding
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Jantra Kakikaki — Rebranding

After more than two decades, the company decided to do a complete rebrand due a strategic change in order to keep the position as a pioneer of un Read More

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