Agrai - Naming and Brand Design

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CONNECTING TECHNOLOGY TO THE FIELD⁣

Agrai is a Marketplace that enhances the sale of organic fruits, vegetables, and vegetables, offering accessibility between the countryside and the city, through planned purchases and monitoring of producing families.”

For this project, I looked for something unique and connected to the earth. The signature design was created to be organic and dynamic, inspired by the undulations of the plowed earth's furrows.

Agrai is the result of the combination of the acronym AI (artificial intelligence), the expression Agro and implicitly the word Organic (Agro, on the contrary, reads Orga, for organic). Furthermore, agrai is an inflection of the verb agrar (in portuguese), which means to flatten the land for planting, to plow.

Pronunciation: /agrái/

The colors were taken from the context of the brand and together they represent: nature, family, health, fertility, safety, sun, creativity, harvest, joy, and food.⁣

"We are Technology"

The pattern or repeating pattern was constructed with textures inspired by a view from above of an agricultural area. In the elements, it is possible to identify references to the plowed land, the planting of different cultures, houses, hills, and lakes.⁣

A geometric, abstract, and straight composition, designed to contrast with the organic look of the logo, adding characteristics of a technological, creative, and innovative brand.⁣

"We promote the Digital Transformation in the Field"

The logo is a transition between organic (wavy) and digital (straight) design, signaled by types that gradually disconnect from left to right, losing contact, continuity, and finally, like curves. This reference refers to changes caused by the implementation of technology in the field.

Client's Testimonial

Jaider managed to bring a visual identity that represents all the people involved with Agrai, no longer just a brand for the founders. It was essential for everyone to feel part of the company.

A professional who understands the client's needs and who is sure to deliver an excellent delivery in all aspects. Throughout the development process, he was attentive and punctual, whether in deliveries or in alignment meetings.

Thank you very much!! It was fantastic.