Client:
Unity Group calls itself the technology partner in the digital transformation of commerce. In operation for over 20 years, the company has created a unique organizational structure, an impressive technological stack, and a business approach, brought on exerting positive impact on the employees and on the customers.
Goal:
We were given the task of comprehensively refreshing the brand's image, which would put emphasis on the company's innovative approach both towards the employees, and to the customers. Unity Group faced a very serious challenge in 2020. As one of the leaders on the Polish market within the scope of the digital transformation of trade, the company has also more and more actively entered the foreign markets. This was related to the necessity of designing and implementing some new branding, the key element of which was the new website.
What do we do?
After the effective implementation of the rebranding and new unitygroup.com website, we are constantly supporting Unity Group within the scope of the design of the promotional, sales, and recruitment materials.
Full scope of work
Phase of obtaining information: assumptions analysis, strategic meeting.
Phase of designing the base of the brand: brand design, brandbook.
Phase of designing of materials: office supplies, commercial materials, online materials.
Website: concept, interface design, implementation.
