Client:
Ailleron specializes in providing modern technological products to the biggest entities in the financial, telecommunications, and hotel industries. It employs over 600 specialists, reaching over 300 million customers in 31 countries daily.
Goal:
The Ailleron brand was created by joining the forces of two independent technological companies – Wind Mobile and Software Mind. The concept of the digital service for the technological society is expressed by the brand's slogan: "Your Digital Wings:" We have been responsible for the preparation of the new logo, which was supposed to become the basis of the visual communication of the new brand.
Full scope of work
Phase of obtaining information: strategic goal's analysis, environmental analysis.
Phase of designing the base of the brand: specifying the basic elements of brand communication strategies.
Phase of implementing the system: logo, brand design.
