Client:
Monko. is a concept when coffee blends are mixed – roasted and tested. As the founders put it themselves: "We do not sell ready-made products. We do not want anyone to be making the decisions for us. Our hearts are pumping high-octane caffeine and we are now passing on the coffee bug to the entire world."
Goal:
The main goal when building a brand was conveying the unique approach of the Monko founders towards drinking coffee. We wanted to distinguish and root the image of the brand in the recipient's awareness, who was seeking some original flavors. We have developed a comprehensive brand identification and communication system.
Full scope of work
Phase of obtaining information: assumptions analysis, strategic goal's analysis, environmental analysis.
Phase of building a brand’s strategy: specifying the basic elements of brand communication strategies.
Phase of designing the base of the brand: logo, brand design, standardization.
Phase of designing of materials: office supplies, commercial materials, online materials, office signage.
Phase of implementing the system: standardization, brand book.
