2019 Cannes Young Lions Health Competition
International Competition Entry
SPEC WORK
THE BRIEF
The Movember Foundation is the leading charity for men's health around the world. For this campaign, they wanted to not only raise awareness for testicular cancer, but also to build a habit in young men to check themselves for it regularly.
THE IDEA
If you lost your balls, what would you even replace them with? That's the question we tackled in our pursuit of a campaign that would drive home the seriousness of the issue while grabbing people's attention.
We came up with a few pretty creative replacements, but only to highlight the truth: your balls are irreplaceable. Take care of them.
THE TEAM
Copywriter: Denise Ong Dy (Ace Saatchi & Saatchi)
Art Director: Neena Felizzi Gatdula (VMLY&R)
Note: This is only spec work. We don't own any rights to the images, clips, and music used. No copyright infringement intended.
