Diana Kuhlmann's profileKimbo Kevin Brenes's profileHuelander Escalante's profileAndy Mejias's profile+2

The Secret is Experience /Ojo de Iberoamérica Bronze

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colonel Experience fried chicken Hire Seniors job KFC print secret seniors unemployment
In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job. But in KFC we believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That's why we invite everyone to hire seniors like we do.
colonel Experience fried chicken Hire Seniors job KFC print secret seniors unemployment
colonel Experience fried chicken Hire Seniors job KFC print secret seniors unemployment
colonel Experience fried chicken Hire Seniors job KFC print secret seniors unemployment
colonel Experience fried chicken Hire Seniors job KFC print secret seniors unemployment
colonel Experience fried chicken Hire Seniors job KFC print secret seniors unemployment
Bronze in El Ojo de Iberoamérica 2021. 

Agency: McCann San José
​​​​​​​CCO: Huelander Escalante
Copywriters: Diana Kuhlmann - Kimbo Kevin Brenes
Designer: Andy Mejías
The Secret is Experience /Ojo de Iberoamérica Bronze
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